Music, Rap, Beauty, all combine for Benefit Cosmetics

I can’t believe I missed this one! While looking up other art forms in Saudi I came across last year’s Benefit cosmetics video. It features Saudi R&B singer Roya and other music artists in a music video made for the Middle East on Instagram. The favorite color here is hot pink and has lots of glitz with a high energy rap beat. You can check it out in the link below. Here is an excerpt from the article “Saudis star in women-powered rap video for Benefit Cosmetics Middle East” from March 28, 2020 in

“DUBAI: Saudi Arabia’s Amy Roko is the star of Benefit Cosmetics Middle East’s first ever music video. Entitled “GirlGang!” the hip hop clip also features Saudi R&B singer Roya, Jeddah-based TikToker Shahad and a 17-year-old Emirati make-up artist who goes by the name Sara.

Written, produced and directed by Dubai-based producer and filmmaker Angy Jamma, and shot entirely within the Gulf, the music video draws inspiration from traditional Saudi homes and is set against an all pink Al-Balad-inspired backdrop replete with traditional houses, a pink logaimat kiosk and a traditional café.”

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